I discovered a book store today. It wasn't a completely new discovery, since I knew it existed, but in the seven years that I've been working downtown I'd never been inside. It was amazing, and it was honestly the first bookstore I've found here that felt the way a bookstore should. Now, I love Chapters (Which is the Canuck version of B&N), but it all has a very corporate feel to it. If you were abducted by aliens and dropped naked and unconscious in the middle of the store, you'd know exactly where you were when you woke up. I love little hole-in-the-wall used book stores, but most of the ones around here are too small to spend much time in.
My new book store (McNally Robinson, btw. There are a few of them across Canada, and they all look very different) just feels... grand. It's busy and warm and inviting and classy and whimsical. Hardwood throughout, and every book looks like it's important, like it deserves to be there. The store is in an old sandstone building, so you get exposed sandstone walls in the interiors to go along with the natural wood (
julieoh knows how I feel about that *G*). It's three levels, with a huge staircase in the middle and a twinkling tree growing along side it from the bottom level. Under the tree, stuffed animals and pillows for the kids to curl up and read. I only had a few minutes to grab what I needed and run back to work, so I didn't see the cafe on the third floor or really explore the store itself, but I know I'll be back as soon as I have money to buy something (I need an excuse to put off reading the DaVinci Code again *G*).
Places like this remind me of why I'm choosing this particular path in design. As much as I like designing my own living space, the idea of doing residential for other people leaves me cold. So does the idea of designing office spaces. I want to design for the public. I want to create an environment that sticks in someone's mind when they walk in, even if they don't realize it. When you're designing retail or hospitality spaces, you can go a little further in what you do. Take your concept and expand it more than you would for someone who was going to be spending every single day in living or working in that space. It's for the customers, even if it's something as simple as having someone say "Hey, I saw the neatest little shop the other day".
There's also the psychological aspect that I love. How can I make my design make money for the store? What subtle little things can I do to influence customers? This is why I'm running a store right now instead of working an office job: I get to play with that idea and test things out in my own space. The trip to the bookstore today really clarified how I want my own store to feel, and while I don't have a whole lot of freedom (There's nothing I can do to get rid of the gynecologist office colour scheme, unfortunately), I can sit down and deconstruct what I saw and figure out how to translate it into something I can use with the tools I have. I have a new project *eg*.
Anyway, one thing this really taught me was that I need to get out more. I live and work downtown, but I haven't even scratched the surface. I haven't explored Chinatown or the design district or the galleries along 11th ave. Hell, the bookstore was two blocks away from work and I know I've passed it several times without ever noticing it. I need to pay attention. So now my new project is to go for a walk every saturday and find a new place to explore. Not tomorrow, of course. Tomorrow I'll be exploring several new bars at a bachelorette party, and I doubt I'll be paying attention to design after the first few drinks *G*.